Mindless Eating by Brian Wansink Ph.D

Author:Brian Wansink, Ph.D.
Language: eng
Format: epub
ISBN: 9780553904031
Publisher: Random House Publishing Group
Published: 2006-12-18T16:00:00+00:00

Reengineering Strategy #6:

Create Expectations That Make You a Better Cook

Regardless whether the lemon Jell-O is cherry-colored, the fish of the day is named “Succulent Italian Seafood Filet,” or the Night Train Express has a $9.99 price tag, we taste what we expect we’ll taste. This is good news for those of us who barely know the recipe for toast.

• Tell them what’s for dinner. Suppose you’re asked, “What’s for dinner?” Any two words you say will make you a better cook as long as they are positive and descriptive. Simply adding words like “traditional,” “Cajun,” “succulent,” and “homemade” caused people in our cafeteria study to think the food tasted better and that the cook was European-trained. Big dinner party planned? The two-word technique will probably be the biggest five-minute fix to your cooking ability that you can make. What words should you use? Download a couple of restaurant menus while your oven is preheating.

• Fix the atmosphere when you fix the food. Spending your last 15 minutes of prep on atmospheric details will probably give you more bang than if you spend them on the food. Think soft—soft lights, soft music, soft colors. Think nice—nice plates, nice tablecloth, nice glasses. Even pizza tastes better by candlelight. Just remember to take it out of the box before you put it in the oven.

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